We Were Thinking...

Thoughts on product strategy, design, AI, and building better businesses.

AI & Leadership

22 Agents, Zero Egos: The Surreal Reality of Coaching an AI C-Suite

I just had a post-mortem with my COO about our CPO's performance. Neither of them are human. Welcome to the surreal world of managing 22 AI agents.

February 23, 2026
AI & Product

Requirements are Dead Weight: Why JTBD is the New Interface for AI

The traditional Requirements Document isn't just a bottleneck—it's an artifact of a bygone era. In 2026, Jobs to be Done is the new prompt engineering.

February 19, 2026
AI & Product

The Longest Year: Vibe Coding and the 4-Hour Turning Point

Vibe Coding is officially one year old. In those twelve months, I've lived an entire career's worth of product cycles. Here's how a 4-hour hotel room session changed everything.

February 6, 2026
AI & Product

The 5-Minute Feature: Why "Low Priority" No Longer Exists

In the Vibe Coding era, the distance between "I want this" and "This exists" has shrunk to almost zero. The rigid Sprints and agonizing trade-offs are becoming relics of a slower age.

January 30, 2026
AI & Career

Beyond the Meat Grinder: A New Reality for the Disrupted Worker

The market has clamped down. If your job involves sitting in front of a computer, you are in the crosshairs of a massive disruption. Here's how to navigate it.

January 22, 2026
AI & Strategy

The Agile Leapfrog: Why Your "Digital Transformation" is Already Obsolete

While companies are still transitioning to Agile, small AI-augmented teams are shipping products in days. The bottleneck isn't the code anymore—it's your process.

January 19, 2026
Design & Leadership

The "Option" Trap: Why Great Design is About Making the Hard Decisions

In product design, offering more options isn't empathy—it's abdication. We make the hard decisions so our users don't have to.

January 18, 2026
AI & Strategy

How AI Turned Me Into a One Person Team of Ten

How AI has given me leverage I've never had before. Not hype, just practical, day to day impact across product, design, and development.

November 20, 2025
AI & Strategy

AI Didn't Stop Coming for Your Job. We Just Misread the Pause.

The hiring rebound is real, but temporary. The uncertainty is real, but manageable. What you do with this pause will determine your stability ahead.

November 16, 2025
AI & Strategy

Building in a language I finally speak

Vibe coding isn’t about losing the craft. It’s about changing the language of creation to one you already speak.

July 15, 2025
AI & Strategy

Why AI Won’t Destroy Humanity: A Different Perspective

The fear that AI will inevitably destroy us is rooted in anthropocentric biases and flawed analogies. A perspective on why AI won't destroy humanity.

February 12, 2025